Virgin America isn’t as innocent as its name would suggest. The airline sent a salacious message on Twitter Wednesday, asking its followers: “Retweet if you’re a TOP. Favorite if you’re a BOTTOM.”
The message received 1313 retweets and 1816 favorites by the time of this article’s posting, but some of the comments are cause alarm. As a former employee I can tell you that one of the company’s core values is “Elevate People” but I’m not sure this tweet meets that criteria. In fact, I believe the company has disrespected its employees and customers during a time where it should be celebrating Equal rights. A person’s sexual preference should not be exploited for company profit purposes.
I’m not alone either. The tweet caused a stir on social media. Some critictized the airline for exploitation of the LGBT community.
— LambTime™ (@julp) June 25, 2015
@VirginAmerica WHAT. What type of social media intern came up with this concept. HAHAHAHA.
— Chris Ryan (@ItsChrisRyan) June 25, 2015
@agendadebonaire these brands think it's cute to be reckless.
— KFC Twigs (@JawnRedcorn) June 25, 2015
@VirginAmerica get those Gay dollars, girl
— Notorious M.I.G. (@Miguel_M1GS) June 25, 2015
— Brady (@BradySpears) June 25, 2015
What’s your take on this tweet?