My next statement is going to be blasphemous. There was a time when I enjoyed coffee for the sake of being able to take retro, crema, or rise filtered instagram photos of cute coffee cups. Before you close your browser, please know I realize the error of my ways.
I had realize how wrong I was about coffee once I became a flight attendant. When the alarm clock starts ringing at 4 in the morning, the only way I can fully wake up is starting my day with a great cup of joe. What started as a necessity to bright eyes and smiles for those boarding my plane has turned into so much more. Now I enjoy coffee dates with friends and local coffee shops as a place to get work done. Coffee has become a lifestyle.
Because of that reason, I was exuberant to learn United is offering Illy coffee on their flights. For those of you who may not be coffee aficionados, Illycaffè is an Italian coffee company based in Trieste, Italy with more than 80 years of history in the coffee industry. I first tried Illy coffee in the Delta terminal of the Detroit Metropolitan Airport by those beautiful jumping fountains. To say I was hooked is an understatement. I was so impressed I recently invested in a Bialetti Moka just so I could brew my Illy coffee the real way. Like the Italians.
United’s announcement coincides with their new and improved inflight food and beverage service. Taking their time to ensure they found the best coffee to serve to their passengers, United conducted a coffee taste test and Illy was the clear winner among both customers and employees. United will be serving their signature scuro dark roast inflight, and their espresso will be offered in the United Clubs found in U.S. mainland hubs beginning December 2015. Other lounges can expect to see Illy in 2016. This infamous Italian coffee will be brewed from Arabica beans purchased directly from growers in Brazil, Central America, India and Africa.
Jimmy Samartzis, United’s vice president of food services and United Clubs, says that “by serving the world’s most well-known premium coffee in our clubs and on board, we are communicating an experience to our customers and our employees with the quality and care that comes with every cup.”
“By serving the world’s most well-known premium coffee in our clubs and on board, we are communicating an experience to our customers and our employees with the quality and care that comes with every cup.”
It will be hard to contain my excitement until next summer when the scuro dark roast will be offered on flights worldwide. For more information on the exact process United went through to find the perfect 30,000 feet brew, check out the video below.