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Frontier Announces 42 New Routes?

Frontier Announces 42 New Routes?

Frontier Airlines certainly is going places.

This past Friday Frontier Airlines just announced what is most likely a record breaking 42 routes at once. Yes, you read that correctly, Forty-Two routes. Some of these will likely come in light of dropping other “unprofitable” routes and others where demand did not meet expectations, or where competition was deemed unworthy to continue the route. But, 42 routes seem like overkill, doesn’t it? Especially for an airline that just a few years ago was in doubt of being around today.

It’s been a rough road, and there has been a huge amount of speculation about what is going on with Frontier Airlines over the past two years and where exactly they are headed. In October 2013 Indigo Partners LLC made the purchase of Frontier Airlines, an airline based in Denver, Colorado with a loyal following throughout the Western United States. That purchase closed months later in early December the same year. For those of you who don’t know, Indigo group was the same company that came in and bought Spirit Airlines, then changed it into the “Ultra Low Cost” money making airline that it is today. Spirit is now known, loved, and hated by passengers for their “Ultra Low” fares (some starting at just $9 USD), “pre-reclined” seats, bare bones “a la carte” service options.

Before their purchase from Indigo Partners, Frontier wasn’t doing well. It had financial troubles. It had just undergone a complete fleet renewal in early 2001 with brand new Airbus family of aircraft replacing their aging Boeing 737 fleet. The events of 9/11 followed that same year causing a need for a major capacity reduction. They began feeling tough competition from United Airlines that also had a large domestic hub in Denver as well. Then in 2006 they were dealt yet another large obstacle: Southwest Airlines announced they too would be returning to Denver after a 20 year absence. Until Southwest’s return to Denver, Frontier had enjoyed being the only true low cost alternative to United Airlines who was the largest operator in Denver.

Frontier eventually started partnering with Republic Airways Holdings to operate some flights with smaller aircraft on routes where Airbus family aircraft were too large offered too much capacity. Republic at that time owned 3 regional airlines and now defunct Midwest Airlines. The regional airlines owned by Republic partnered with most major airlines for feeder service to their hubs with smaller aircraft. Frontier Airlines filed for bankruptcy and was eventually purchased by Republic in late 2009 and became yet another subsidiary. Within a year of the takeover of Frontier, the Midwest brand was  folded into Frontier Airlines, and soon things like Midwest’s signature baked on board cookies began appearing on Frontier flights.

Fast forward 5 years and things have changed dramatically. Free drinks and snacks on Frontier are no more, neither are free bags, seat pitch has dropped dramatically (from an average of 32 inches to 28-29 inches!), there are more actual seats in the aircraft, and the cost for entertainment on their in seat TVs has risen even higher. What does that mean? Revenue is up, costs are down. That means things are finally in going well for Frontier, physically and financially. The airline has ordered more new Airbus family aircraft, including the A321, the largest of the A320 family. Frontier plans to place upwards to 230 seats in the new A321 airplanes. In comparison, JetBlue operates the A321 aircraft, also in an all economy configuration, but only 190 seats. So, keep to those new years resolutions, those seats will be tight!

There has been huge speculation that both the newly reworked Frontier and previously Indigo Partner owned Spirit Airlines would be headed for a merger. We even covered this idea last year in May, when we asked if a merger might be in the works. After 9/11, most airlines in U.S. were struggling. Some tried to match capacity changes, others kept a business as usual and ended up closing their doors. However, the six major airlines in the U.S. eventually merged, resulting in the 3 legacy airlines we have today, American, Delta and United. The largest domestic operator in the U.S. – Southwest Airlines, even purchased rival AirTran Airways resulting in an even larger low-cost giant.

How does announcing 42 routes at once all tie into this?

Forty-two routes is a lot – for any airline – no matter the size. It should be noted that not all of these new routes will operate daily. What it does mean is that it will be “connecting the dots” between cities it already operates to. That’s a big deal because Frontier – like most airlines – had operated with a Hub and Spoke system, an idea pioneered by Delta back in the 1950s. By operating between multiple cities and moving away from a centralized hub – they are less vulnerable to competition from rival carriers. This most notably happened to Frontier in 2006, when Southwest returned to Denver, their main hub, and began operating similar routes from the mile high city. Competition became fierce for passengers to fill planes where they were now competing not just with United but also Southwest, all on the same routes. While it was good for consumers as prices dropped to record lows on certain markets, this meant that their profits began to dwindle away.

Here you can see the route map structure before and after, showing a departure from the centralized Hub and Spoke system:

Frontier Route Map while operating under Republic Airways Holdings

Frontier Route Map while operating under Republic Airways Holdings

Frontier Route Map - New

Frontier Airlines Route Map operating under Indigo Partners

 

 

 

 

 

 

 

 

 

 

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If we take a peek at Spirit and Frontier, you’ll now see the ground work laid out perfectly for a merger – should they decide to head that way. They now have a similar on board service – similar in costs and in options, a similar fare structure, a complementary route network – Spirit in the East, Frontier in the West, but more importantly, they operate the same family of Airbus type aircraft. That means no new training of pilots, flight attendants, or ground crew. Integrating the two airlines could actually mean even lower operating costs in the future – if that should happen. All in all, Frontier is now emerging as a stronger, more resilient company ready to compete in a complex passenger aviation market. A merger certainly could work, but one thing is for certain, they are fine on their own for now.

.You can see their press release for the 42 new routes below, read the original press release here.

 

FRONTIER AIRLINES ADDS 42 NEW ROUTES THROUGHOUT UNITED STATES

New Growth Expands Affordable Air Service and Brings Low Fares to Millions of New Fliers

DENVER – Frontier Airlines will add new non-stop service in 42 markets throughout the United States. This new service begins in April, and Frontier is offering special introductory fares as low as $39 one-way on these new routes as of today at Flyfrontier.com.

“Travelers between big cities have enjoyed low fares while many markets have remained overpriced and underserved,” said Frontier Airlines President Barry Biffle. “Frontier’s low fares in these new markets will benefit millions of new fliers who are forced to drive because they haven’t found affordable air travel options – or they simply stay at home. We see hundreds of additional opportunities like these throughout the country, fueling our growth for years to come.”

Customers can take advantage of Frontier’s bundled choice, The WORKSsm containing Frontier’s most popular options for one low price. The WORKS is available at FlyFrontier.com at time of initial booking and includes one carry-on bag, one checked bag, best available seat including Stretch and Exit Row options, full refundability when canceled at least 24 hours prior to scheduled departure, no change fees and priority boarding.

Following is a list of the new markets:

 

Two new cities from Austin, Texas

Frontier will add non-stop service between Austin and Orlando, Fla. and Philadelphia. Flights to Philadelphia will operate on Tuesdays, Thursdays and Sundays while flights to Orlando will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $79 and provide savings up to 52 percent or more.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
AUS-MCO6/15/2016$130$79$4939%$128
AUS-PHL5/15/2016$207$99$7952%$158

 

            Two new cities from Charlotte, N.C.

Frontier will add non-stop service between Charlotte and Chicago O’Hare and Orlando.  Flights will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $59 and provide savings up to 67 percent.

 

MarketService StartsIndustry Average Fare(1)New Frontier Fare(2)Intro Fare(3)Savings Versus Industry AverageFare with The WORKS (4)
CLT-MCO4/15/2016$175$59$3966%$118
CLT-ORD4/15/2016$178$59$3967%$112

 

            Four new cities from Cincinnati

Frontier will add non-stop service between Cincinnati and Houston – IAH, Los Angeles, Philadelphia and San Francisco. Flights to San Francisco will operate on Tuesdays, Thursdays and Sundays while flights to the other cities will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $59 and provide savings up to 77 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
CVG-PHL5/13/2016$252$59$3977%$108
CVG-IAH4/15/2016$256$79$5969%$132
CVG-LAX4/15/2016$275$119$7957%$178
CVG-SFO4/14/2016$275$129$7953%$188

 

Four new cities from Cleveland

Frontier will add non-stop service between Cleveland and Los Angeles; Philadelphia; Portland, Ore. and San Francisco. Flights to Los Angeles and Portland will operate on Tuesdays, Thursdays and Sundays while flights to the other cities will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $59 and provide savings of up to 70 percent.

 

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
CLE-PHL4/15/2016$197$59$3970%$108
CLE-LAX4/14/2016$227$129$7943%$188
CLE-SFO4/15/2016$251$129$7949%$188
CLE-PDX4/14/2016$256$129$7950%$188

 

            Two new cities from Houston – IAH

Frontier will add non-stop service between Houston and Atlanta and Cincinnati. Flights to Atlanta will operate on Tuesdays, Thursdays and Sundays while flights to Cincinnati will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $69 and provide savings up to 69 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
IAH-ATL4/14/2016$145$69$4952%$122
IAH-CVG4/15/2016$256$79$5969%$132

 

            Three new cities from Kansas City, Mo.

Frontier will add non-stop service between Kansas City and Atlanta, Chicago O’Hare and Philadelphia. Flights to Philadelphia will operate on Tuesdays, Thursdays and Sundays while flights to the other cities will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $59 and provide savings up to of 59 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
MCI-ORD4/14/2016$126$59$3953%$112
MCI-ATL4/15/2016$161$69$4957%$122
MCI-PHL6/2/2016$207$84$6459%$143

 

            Three new cities from Milwaukee

Frontier will add non-stop service between Milwaukee and Atlanta, Dallas/Fort Worth and Philadelphia. Flights to Dallas/Fort Worth and Philadelphia will operate on Tuesdays, Thursdays and Sundays while flights to Atlanta will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $69 and provide savings up to 67 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
MKE-ATL4/15/2016$155$69$4955%$122
MKE-PHL6/2/2016$206$69$4967%$132
MKE-DFW4/14/2016$197$79$5955%$122

 

            Three new cities from Nashville, Tenn.

Frontier will add non-stop service between Nashville and Chicago O’Hare, Orlando and Philadelphia. Flights to Orlando will operate on Tuesdays, Thursdays and Sundays while flights to the other cities will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $59 and provide savings up to 64 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
BNA-ORD4/14/2016$164$59$3964%$112
BNA-MCO4/14/2016$143$59$3959%$118
BNA-PHL4/15/2016$170$69$4959%$122

 

            Two new cities from New Orleans

Frontier will add non-stop service between New Orleans and Orlando and Philadelphia. Flights to Philadelphia will operate on Tuesdays, Thursdays and Sundays while flights to Orlando will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $59 and provide savings up to 59 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
MSY-MCO4/15/2016$145$59$3959%$118
MSY-PHL4/14/2016$205$84$6459%$143

 

            Four new cities from Phoenix

Frontier will add non-stop service between Phoenix and Atlanta, Detroit, Portland, Ore. and Seattle. Flights to Portland will operate on Tuesdays, Thursdays and Sundays while flights to the other cities will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $79 and provide savings up to 45 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
PHX-ATL4/15/2016$199$119$7940%$178
PHX-DTW4/15/2016$218$119$7945%$178
PHX-SEA6/29/2016$152$79$4941%$148
PHX-PDX6/30/2016$143$79$5945%$142

 

            Three new cities from Portland, Ore.

Frontier will add non-stop service between Portland and Chicago O’Hare, Cleveland and Phoenix. Flights to Cleveland and Phoenix will operate on Tuesdays, Thursdays and Sundays while flights to Chicago O’Hare will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $79 and provide savings up to 50 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
PDX-ORD4/14/2016$226$129$7943%$188
PDX-PHX6/29/2016$143$79$5945%$142
PDX-CLE4/14/2016$256$129$7950%$188

 

            Three new cities from Raleigh/Durham, N.C.

Frontier will add non-stop service between Raleigh/Durham and Atlanta, Orlando and Philadelphia. Flights to Orlando and Philadelphia will operate on Tuesdays, Thursdays and Sundays while flights to Atlanta will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $59 and provide savings up to 72 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
RDU-PHL4/14/2016$197$59$3972%$108
RDU-ATL4/15/2016$158$59$3963%$108
RDU-MCO4/14/2016$125$59$3953%$118

 

            Two new cities from St. Augustine, Fla.

Frontier will add non-stop service between St. Augustine and Chicago O’Hare and Philadelphia. Flights to Chicago will operate on Tuesdays, Thursdays and Sundays while flights to Philadelphia will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $69 and provide savings up to 64 percent.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
UST-PHL4/15/2016$192$69$4964%$128
UST-ORD4/14/2016$198$79$5960%$138

 

            Two new cities from Seattle

Frontier will add non-stop service between Seattle and Chicago O’Hare and Phoenix. Flights to Chicago will operate on Tuesdays, Thursdays and Sundays while flights to Phoenix will operate on Mondays, Wednesdays, Fridays and Saturdays. Fares in these new markets will be as low as $89 and provide savings up to 48 percent.

 

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry AverageFare with The WORKS (4)
SEA-ORD4/14/2016$229$119$7948%$178
SEA-PHX6/29/2016$152$89$6941%$148

 

Other New Markets

Frontier will also add new non-stops in the following markets not previously mentioned: Atlanta – Memphis, Indianapolis – Philadelphia, Minneapolis – Chicago O’Hare, St. Louis – Atlanta, Dallas/Fort Worth – Orlando and San Francisco – Atlanta.

MarketService StartsIndustry Average Fare (1)New Frontier Fare (2)Intro Fare (3)Savings Versus Industry

Average

Fare with The WORKS (4)
ATL-MEM4/14/2016$243$59$3976%$108
IND-PHL4/14/2016$212$59$3972%$112
MSP-ORD4/15/2016$119$59$2950%$108
STL-ATL4/14/2016$156$59$3962%$112
DFW-MCO6/16/2016$153$79$4948%$138
SFO-ATL4/15/2016$258$109$7958%$168

 

Resumption of Seasonal Service

Frontier is putting its full summer schedule on sale today for travel through Aug. 15. Service resumes in many markets including the following: Atlanta – Cincinnati, Cleveland – Phoenix, Cincinnati – Phoenix and Phoenix – Salt Lake City.

 

For B-roll and photos visit:

https://www.dropbox.com/sh/vgsvfu1zfyk3zka/AACKYfprBekD1Mhzum1ohuQGa?dl=0

 

(1) Average is based on Department of Transportation Origin and Destination Survey, Year Ending, Second Quarter, 2015.

(2) New Frontier Fare – Fares are one way and do not require roundtrip purchase.

Fare(s) shown includes all transportation fees, surcharges and taxes, and are subject to change without notice.  Seats are limited at these fares and certain flights and/or days of travel may be unavailable.

Depending on the fare type purchased, nonrefundable tickets may be transferred for a fee of up to $75, or reissued for alternate flights for a fee of up to $99, as well as a possible fare increase. The name change fee and itinerary change fee are inclusive of each other. Previously purchased tickets may not be exchanged for these special fare tickets. Flight segment(s) must be cancelled prior to scheduled departure time or the ticket(s) and all monies will be forfeited.

Tickets purchased at FlyFrontier.com must be paid for at the time the reservation is made, and you may request a full refund up to 24 hours after the time of purchase, if the purchase is made 7 days (168 hours) or more prior to your flight’s departure. This ticket may be canceled and refunded at the My Trips section on FlyFrontier.com.  Additional travel services, such as baggage (www.flyfrontier.com/customer-service/travel-support/baggage) and advance seat assignments (www.flyfrontier.com/flight-info/seating-options) are available for purchase separately at an additional charge. Some markets do not offer daily service. Schedules are subject to change without notice. Flights are operated by Frontier Airlines. Other restrictions may apply.

(3) Intro Fare – Tickets must be purchased by 11:59 pm Eastern time on Jan. 17, 2016 for nonstop travel through Aug. 15, 2016. For flights operating Tuesday, Thursday, and Sunday, off-peak fares are offered Tuesday. For flights operating Monday, Wednesday, Friday, and Saturday, off-peak fares are offered Wednesday and Saturday. For flights operating daily, off-peak fares are offered Tuesday, Wednesday, and Saturday. The following blackout dates apply: May 28 & 31, 2016, and July 5, 2016.

Fares are one way and do not require roundtrip purchase.

Fare(s) shown includes all transportation fees, surcharges and taxes, and are subject to change without notice.  Seats are limited at these fares and certain flights and/or days of travel may be unavailable.

Discount Den fares are only available at FlyFrontier.com to members of Discount Den.

Depending on the fare type purchased, nonrefundable tickets may be transferred for a fee of up to $75, or reissued for alternate flights for a fee of up to $99, as well as a possible fare increase. The name change fee and itinerary change fee are inclusive of each other. Previously purchased tickets may not be exchanged for these special fare tickets. Flight segment(s) must be cancelled prior to scheduled departure time or the ticket(s) and all monies will be forfeited.

Tickets purchased at FlyFrontier.com must be paid for at the time the reservation is made, and you may request a full refund up to 24 hours after the time of purchase, if the purchase is made 7 days (168 hours) or more prior to your flight’s departure. This ticket may be canceled and refunded at the My Trips section on FlyFrontier.com.  Additional travel services, such as baggage (www.flyfrontier.com/customer-service/travel-support/baggage) and advance seat assignments (www.flyfrontier.com/flight-info/seating-options) are available for purchase separately at an additional charge. Fares include all transportation fees, surcharges and taxes, and are subject to change without notice. Some markets do not offer daily service. Schedules are subject to change without notice. Flights are operated by Frontier Airlines. Other restrictions may apply.

(4) The WORKSsm is available at FlyFrontier.com at time of initial booking; prices range from $49 to $69 each-way, based on round-trip purchase, and includes one carry-on bag, one checked bag, best available seat including Stretch and Exit Row options, full refundability when canceled at least 24 hours prior to scheduled departure, no change fees and priority boarding.

 

About Frontier Airlines

Frontier Airlines is committed to offering ‘Low Fares Done Right’ to more than 60 destinations in the United States, Dominican Republic, Mexico and Jamaica on more than 270 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Rocky Mountain hospitality to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s 2014 Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

For more information or to purchase a Frontier flight, visit FlyFrontier.com, where Frontier guarantees the best travel value for Frontier flights. Customers can sign up at FlyFrontier.com/email-alert receive special discounts and promotions only available to Frontier’s email subscribers. Special offers are also available by following Frontier on Twitter at Twitter.com/FlyFrontier or by liking Frontier on Facebook at Facebook.com/FlyFrontier.

 

For B-roll and photos visit our dropbox:

https://www.dropbox.com/sh/vgsvfu1zfyk3zka/AACKYfprBekD1Mhzum1ohuQGa?dl=0

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By Jim Faulkner at 7 Jan 2016, 10:57 AM

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