Travel Industry Wire

5 Insights Travel Marketers Need to Know for the Fall – By Marissa Rasmussen

5 Insights Travel Marketers Need to Know for the Fall – By Marissa Rasmussen

Sojern

Sojern’s latest Global Travel Insights report is live with fresh insights to set the stage for this season’s travel. For travel marketers, your work starts now to inspire and influence travelers planning their fall vacations. To get you started, we’ve highlighted five interesting insights you need to create the most effective and targeted fall travel campaigns:

1. Solo travelers dominate short-haul travel

Across the globe, we see the majority of short-haul travel searches for a party of one. This trend is especially prominent in North America and the Middle East & Africa, seeing solo searches as a whopping 72% and 75% of all short-haul searches, respectively.

2. American travelers are already planning for a long Labor Day weekend

So far, the two most popular departure dates searched for the month of September are the 1 and 2, indicating American travelers are already contemplating starting their holiday weekend a day early.

3. For European travelers, Istanbul makes the list of long-haul destinations

So far, for long-haul destinations searched for Q3, Istanbul is new to the top five list, joined by New York City, Bangkok, Dubai, and Denpasar. 

4. Chinese Golden Week travel planning already underway

When looking forward into September travel, we see the 30 as one of the top three departure dates for the month. With Chinese Golden Week starting the next day, early APAC travelers are planning their holiday getaways.

5. New destinations rise to the top five list for Middle Eastern and African Travelers

Comparing last quarter’s look forward to our insights now, Antalya and Izmir are new destinations searched for short-haul departures. So far, for long-haul departures, Bangkok rises to the top 5 destinations searched for Middle Eastern & African travelers.

Looking for ways to transform these insights into marketing takeaways? Get the full report.

About Marissa Rasmussen

Marissa is Sojern’s Content Marketing Associate. Indulging in her inner bookworm, watching HGTV, and playing with her puggle, Charlie, are among some of her favorite hobbies. Although she loves both, she prefers the beach over the mountains.

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