Hotels

A New Look for a Historic Chicago Hotel’s Website

A New Look for a Historic Chicago Hotel’s Website

HeBS digital

The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new addition to the Autograph Collection, they were in need of an online identity as unique and stunning as their hotel. The Blackstone teamed up with HEBS Digital to create a superior, revenue-driving website that showcases all of the exceptional features of this breathtaking property.

The new responsive website includes:

  • Rooms Showcase Module to show off the lavish guest rooms and iconic suites with mesmerizing views of Lake Michigan and Grant Park.
  • Press Room Module for website visitors to browse through the latest news and articles and read guest reviews.
  • A custom Wedding Page which allows the Blackstone to distinguish their multiple venue spaces and wedding services.
  • A custom History Timeline to tell the unique story of The Blackstone and how it has evolved into one of the most admired hotels in Chicago.

The Blackstone hotel - web site screenshot

The Blackstone’s fully responsive website follows many current design and content trends. Streamlined visual navigation, minimalist design, and visual cards work together to create a compelling story seamlessly across devices. With the knowledge of these trends and through the thorough study of the hotel’s brand guidelines, HEBS Digital crafted a website that is not only visually captivating, but also revenue focused.

Powering this modern in design and its merchandising capabilities is HEBS Digital’s award-winning, proprietary smartCMS® Website Technology Platform. The smartCMS® drives direct bookings via its more than 30 revenue-generating modules and has deep connectivity with the hotel’s Marriott booking engine.

Take a look at The Blackstone’s new website, and click here to view more cutting-edge websites built and designed by HEBS Digital.

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