Excerpt from Bizcommunity.com
When it comes to digitisation, the travel industry offers a complex environment. Companies who do not specialise in travel find it difficult to enter the market, as direct access to the offers of airlines, hotels and other service providers would require negotiations with every single player.
Winding Tree has dedicated itself to the reorganisation of travel distribution. With a decentralised B2B marketplace system powering blockchain-based travel booking transactions, startups and companies will be able to gain direct access to travel service providers’ offerings without the inefficiencies given by a setup with many intermediaries.
Simply put, in the future, airlines, hotels and other travel service providers will offer their services on Winding Tree’s platform, and companies interested in content will only connect to the B2B blockchain-distributed digital marketplace to present specific offers tailored to their customers’ needs. This will result in a large number of new apps for travellers, who will then be able to book Lufthansa Group flights via the offer that best suits their preferences.
“Lufthansa Group has engaged in the development of APIs, for instance supporting IATA NDC standard, to offer a direct access to its offers to customers and distribution partners”, said Markus Binkert, senior vice president, distribution and revenue management Lufthansa Group Airlines. “By integrating these APIs with Winding Tree’s public blockchain Lufthansa Group enables all innovative partners who develop cutting-edge travel applications to access these offers via a decentralised and intermediate-free travel marketplace.”