Omni Hotels & Resorts yesterday announced Daniel Surette’s appointment as vice president of sales. With more than 30 years in the industry and 20 years of senior-level sales leadership experience, Surette will be responsible for creating and implementing revenue-generating strategies across the entire luxury hotel brand. Surette will oversee Omni’s global sales team as well as its field area and regional directors of sales and marketing to set budgets and reach business plan objectives. He will report to Peter Strebel, chief marketing officer and senior vice president of sales.
“Dan has earned a well-deserved reputation for harnessing the industry’s talents and tools to maximize revenue, unlock sales growth potential and drive market share,” said Strebel. “He has a true passion for setting and achieving ambitious business goals, which will make him a tremendous addition to the Omni family for many years to come.”
Prior to joining Omni, Surette worked at Starwood Hotels & Resorts Worldwide, Inc. for more than 15 years. He most recently served as the vice president of North America sales and field marketing where he oversaw a large team of regional digital marketing experts handling sales and marketing for 400 Starwood properties. Surette previously worked with Hyatt Hotels Corporation for more than a decade, serving in sales and marketing roles of increasing responsibility.
Surette attended Johnson & Wales University where he earned a degree in hospitality management. He has been a member of several leading professional organizations over the years, including Meeting Professionals International (MPI), Professional Convention Management Association (PCMA) and Hotel Sales & Marketing Association International (HSMAI).