United Airlines (UAL) today announced the hiring of Jill Kaplan to serve as President, New York/New Jersey. She joins the airline in mid-November, reporting to Scott Kirby, president of United.
This newly established role, the top market leadership position for United in the region, will lead the promotion of United’s brand within the New York metropolitan area, home to the carrier’s New York/New Jersey hub at Newark Liberty International Airport (EWR). Kaplan will work closely with all integral departments including government affairs, marketing, sales and more, as well as with the local airport authority, to ensure United continues on its path to becoming the best airline for its customers, employees and everyone it serves.
“As we gain momentum in building a more customer-centric airline, placing a key executive in New York will only increase our ability to deliver on this commitment,” said Scott Kirby, president of United. “Jill will have a singular focus on making United the number one airline in New York and New Jersey, one of the most competitive regions in the world, and I am confident that her leadership will propel United to new heights.”
Kaplan joins United from Crain’s New York Business where she most recently served as Vice President and Publisher. In this role, she set strategy, defined the vision and branding mission, oversaw product development and managed all aspects of the business, including sales, marketing, online, events, audience development, custom solutions and editorial. During her time as Publisher, she built a thriving events business, launched a custom content division and hosted the Crain’s New York Stories television series. Kaplan serves on the boards of the Partnership for New York City, Manhattan Chamber of Commerce, Lincoln Center Corporate Fund, the Business Council of New York State and the American Skin Association. She is also the founding Chair of the Lincoln Center Women’s Leadership Council.
“Having called New York home for the past 25 years, I can’t think of a more exciting position to hold at United as the airline continues to achieve new milestones with its operations, destinations and customer experiences in the metropolitan area,” said Jill Kaplan. “I look forward to strengthening our commitment to the local communities we serve to help support continued economic vitality, employing tens of thousands in the region.”